At Napkyn, I lead our technology team, a group of experts in data science, data engineering, digital analytics and marketing technology. We work together to deliver premium services and solutions to our clients, while learning and perfecting our craft.

I was one of Napkyn’s first employees in 2010, and have worked with many smart people here to help build up this organization into one of Google’s most trusted Google Marketing Platform sales and service partners. In 2021, Napkyn was acquired by Kepler Group, joining its organization to further expand our resources, opportunities and reach. Napkyn is a part of kyu Collective, a group of companies across Canada, the U.S. and Europe, bringing creative marketing to its expansive customer base.

From 2019 through the first half of 2025, my key mandate at Napkyn was creating and augmenting our software and services offerings in digital analytics and media for market. I drove the development of our proprietary software and worked with a talented Product team to iteratively improve our services, and how we sell and deliver them.

In 2017, I was made Napkyn’s Director of Analytics Solutions, with the mandate of advancing our analytics capabilities to incorporate increasing demand for cloud-based analytics and data science practice.

While in this role, I continued to lead the management and development of Analysis Engine, our SaaS product, which I had launched in a previous role.

By 2013, I had built enough scripting and tools to automate the tedious aspects of data analysis that it made sense to consolidate these into a software platform. In 2013, this was launched as a SaaS product designed to make Google Analytics viable for large enterprises by fulfilling IT requirements and enabling new data integrations. Google promoted the product on its launch, bringing about 1000 day-one sign-ups. Bringing on more development and later UX resources, I ran the product management and led the development team.

The product offering was instrumental in securing our place as a reseller of Google Analytics Premium (now GA 360). Our role as a Google sales partner grew to become central to Napkyn’s business, as it remains to this day.

In Napkyn’s early days, I was a data analyst. Over that time, I was a leading force behind expanding our capabilities. Originally focused on pure data analysis, I kickstarted our technical implementation practice, which became the largest driver of revenue for the business. My work also helped us move from serving smaller ecommerce shops hoping to break $1M in monthly revenue to Fortune 500 brands.

I started my own contracting work early in my career, as a side hustle (well before it was called that). In 2007, I took it full-time with my two previous employers as my first major contracts. Founding my own company, XAdvance, I offered digital marketing services with an increasing focus on analytics for a variety of businesses. This included web marketing and development work done myself, and through sub-contractors. My last customer was Napkyn, which I made my focus, joining full-time after a few months of consulting.

I was responsible for digital marketing, including content, analytics and advertising for a web personalization software company. I left to build my own business, but continued to work with Sitebrand as a contracted consultant.

I started at N-able Technologies, a network monitoring and management software company focused on channel sales, as a co-op student. With that term ending in June 2001, I joined full-time and took ownership of the corporate website and digital marketing. I continued to work with N-able for over two years after I left, as a contracted consultant.