Articles
marketing
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I recently wrote a whitepaper on third-party cookie deprecation (3PCD), and how it affects digital marketing. I started writing this paper, in part, as a response to a lot of fear-based selling I was seeing in the market. Many ad agencies and data professionals sought to use the third-party cookie deprecation. Given the confusion around…
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Instead, let’s tout what makes everyone’s own skills uniquely valuable. This article was originally posted here on LinkedIn. Tim Wilson, of Digital Analytics Power Hour fame, recently wrote a great piece on LinkedIn about the precarious notion of a ‘Citizen Data Scientist’. This is the idea that people who work in areas outside of data science or analytical roles…